Last update: Tue Apr 10 10:15:13 MDT 2018
@Article{Rodgers:1952:USA, author = "John Rodgers", title = "The Use of Statistics in Advertising and Marketing", journal = j-INC-STAT, volume = "3", number = "2", pages = "6--22", month = jun, year = "1952", CODEN = "????", DOI = "https://doi.org/10.2307/2986607", ISSN = "1466-9404", ISSN-L = "1466-9404", bibdate = "Thu Jan 22 18:10:20 MST 2015", bibsource = "http://www.jstor.org/stable/i349864; http://www.math.utah.edu/pub/tex/bib/jrss-d-1950.bib", URL = "http://www.jstor.org/stable/2986607", acknowledgement = ack-nhfb, fjournal = "The Incorporated Statistician", journal-URL = "http://www.jstor.org/journals/14669404.html", }