Entry Mandel:EPODD-6-1-3 from epodd.bib
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BibTeX entry
@Article{Mandel:EPODD-6-1-3,
author = "Ladislas Mandel",
title = "Developing an awareness of typographics letterforms",
journal = j-EPODD,
volume = "6",
number = "1",
pages = "3--22",
month = mar,
year = "1993",
CODEN = "EPODEU",
ISSN = "0894-3982",
bibdate = "Thu Jun 2 10:04:26 1994",
bibsource = "http://www.math.utah.edu/pub/tex/bib/epodd.bib",
abstract = "This paper examines the r{\^o}le of letterforms as a
means of communication, starting with hand-set metal
type and mechanical typesetting in hot metal.
Present-day techniques of phototypesetting, and of
digital typesetting, via cathode-ray tube and laser
machines, are also discussed. Careful attention is paid
to the cultural impact of these techniques, with
particular reference to traditional French typefaces
which often have small x-height and very thin hairlines
(which can disappear at small point sizes). Reference
is also made to the impact of each of these modern
typesetting methods on both `informational' and
`cultural' texts. A strong argument is presented that a
nation's typefaces encapsulate its national spirit and
its culture. For this reason, it is regrettable that
the advent of laser-driven imaging devices has brought
with it an `anglicization' of many fonts, via an
increase in x-height, and a reluctance to countenance a
non-linear variation of letterforms and set-width with
point size \emdash{} a characteristic so crucial to the
readability of classic texts. A plea is made for the
rapidly developing computer technology to be deployed
in the interests of {\em quality\/} as well as {\em
quantity}. Modern techniques have all the advantages of
photographic sharpness but this must be harnessed to
the traditional subtleties of the original typeface
design if the intentions, and the cultural identity, of
the typeface designer are to be truly respected.",
keywords = "Typographic `writing', Functions, Technique,
Visibility, Legibility, Cultural identity",
}
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