Entry Mandel:EPODD-6-1-3 from epodd.bib

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BibTeX entry

@Article{Mandel:EPODD-6-1-3,
  author =       "Ladislas Mandel",
  title =        "Developing an awareness of typographics letterforms",
  journal =      j-EPODD,
  volume =       "6",
  number =       "1",
  pages =        "3--22",
  month =        mar,
  year =         "1993",
  CODEN =        "EPODEU",
  ISSN =         "0894-3982",
  bibdate =      "Thu Jun 2 10:04:26 1994",
  bibsource =    "http://www.math.utah.edu/pub/tex/bib/epodd.bib",
  abstract =     "This paper examines the r{\^o}le of letterforms as a
                 means of communication, starting with hand-set metal
                 type and mechanical typesetting in hot metal.
                 Present-day techniques of phototypesetting, and of
                 digital typesetting, via cathode-ray tube and laser
                 machines, are also discussed. Careful attention is paid
                 to the cultural impact of these techniques, with
                 particular reference to traditional French typefaces
                 which often have small x-height and very thin hairlines
                 (which can disappear at small point sizes). Reference
                 is also made to the impact of each of these modern
                 typesetting methods on both `informational' and
                 `cultural' texts. A strong argument is presented that a
                 nation's typefaces encapsulate its national spirit and
                 its culture. For this reason, it is regrettable that
                 the advent of laser-driven imaging devices has brought
                 with it an `anglicization' of many fonts, via an
                 increase in x-height, and a reluctance to countenance a
                 non-linear variation of letterforms and set-width with
                 point size \emdash{} a characteristic so crucial to the
                 readability of classic texts. A plea is made for the
                 rapidly developing computer technology to be deployed
                 in the interests of {\em quality\/} as well as {\em
                 quantity}. Modern techniques have all the advantages of
                 photographic sharpness but this must be harnessed to
                 the traditional subtleties of the original typeface
                 design if the intentions, and the cultural identity, of
                 the typeface designer are to be truly respected.",
  keywords =     "Typographic `writing', Functions, Technique,
                 Visibility, Legibility, Cultural identity",
}

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