Entry Costello:1977:GBS from sigcse1970.bib

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BibTeX entry

@Article{Costello:1977:GBS,
  author =       "Donald F. Costello and Richard J. Schonberger",
  title =        "On guiding the business school toward computer
                 literacy",
  journal =      j-SIGCSE,
  volume =       "9",
  number =       "1",
  pages =        "180--183",
  month =        feb,
  year =         "1977",
  CODEN =        "SIGSD3",
  DOI =          "https://doi.org/10.1145/382063.803388",
  ISSN =         "0097-8418 (print), 2331-3927 (electronic)",
  ISSN-L =       "0097-8418",
  bibdate =      "Sun Nov 18 08:53:56 MST 2012",
  bibsource =    "http://portal.acm.org/;
                 http://www.math.utah.edu/pub/tex/bib/sigcse1970.bib",
  note =         "Special issue for the Seventh Technical Symposium on
                 Computer Science Education.",
  abstract =     "In colleges and universities around the country it is
                 common to find that needs for new courses in computing
                 are recognized long before suitable courses are made
                 available. This is especially true for colleges of
                 business administration. The needs have long been
                 obvious, but staffing such courses internally is a slow
                 process. Some colleges of business are well served by
                 computer science departments, but in other schools the
                 catalyst for getting started is lacking. This paper
                 addresses the problem by describing the development of
                 a service course in computing offered by the Department
                 of Computer Science for the College of Business
                 Administration at the University of Nebraska. The
                 approach taken to course development postulated that if
                 a course is to appeal to a college of business
                 administration, it must appeal to the special needs and
                 aptitudes of the typical business student. This
                 particular service course concentrated on special
                 behavioral objectives: need to develop man-machine
                 interface skills, attention to developing
                 self-confidence and a sense of accomplishment, and
                 understanding the information processing concepts
                 needed in business today. The pedagogical approach to
                 attainment of these objectives also was carefully
                 fashioned for the given audience. As originally
                 conceived, the cognitive objectives of the course aimed
                 at teaching the analytically oriented business college
                 under-graduate how to write programs in the FORTRAN
                 language. In addition, the student was expected to be
                 able to read application programs in the areas of
                 marketing, accounting, finance, operations and
                 personnel management. The course explained how these
                 latter applications packages aid in the management
                 decision process. Finally, the course required that the
                 student become more familiar with the general
                 expository material in the area of electronic data
                 processing.",
  acknowledgement = ack-nhfb,
  fjournal =     "SIGCSE Bulletin (ACM Special Interest Group on
                 Computer Science Education)",
  journal-URL =  "http://portal.acm.org/browse_dl.cfm?idx=J688",
}

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